P3
Twitter:
B) Viral Marketing:
C) Product/Service Reviews:
Lots of companies use Twitter and people often use Twitter to review company products and services. If someone wanted to share their opinion to a company about their products or services or anything else, they can tag that company in their tweet so that the company can see it easily.
Facebook:
A) Advertising:
There isn't a specific price to put an advert on Facebook it just depends on the advert's objective, quality, target audience and the industry that it's for. On average, it is about $0.27 per click on an ad. Facebook have different ways of displaying ads such as a photo of the ad with a link to the site would pop up in your feed or one will pop up in the middle of watching a video. Facebook tend to show their ads through the feed which goes with the other posts. Facebooks ads are usually a picture with a title of the ad or some sort of description and a link with it.
B) Viral Marketing:
Facebook is an easy site for viral marketing since a lot of people use it and viral trends can easily spread around someones Facebook feed. A good example would be the ALS ice bucket challenge that was a huge trend all over the world where people would pour a bucket of ice and freezing cold water over their head and then nominate people to do it. Facebook was an easy site for this trend because it has a simple photo and video format as well as a tagging feature so you can tag people that were involved or you wanted to see the post.
C) Product/Service Reviews:
You can review a product or service pretty easily on Facebook. You can post a photo or video of the product you're reviewing with a typed review that goes in the caption for the photo/video. Or you can simply make a written post about the certain product and post it so it would appear on you and your friends feed. You can tag the company or seller of the product/service you are reviewing so that there's a chance that they will see your post.
Instagram:
A) Advertising:
On Instagram it costs about $0.50 - $1 per click on an advert but it can sometimes go up to $3 per click. Instagram's ad style is very similar to Facebook, an ad pops up every so often when you scroll down your feed. Ads on Instagram are usually a picture or video that are embedded into the feed and you can click on them to go to the company's page or site. I don't really go on Instagram so I don't have much of an opinion on the use of ads apart from that they don't seem that bad at all since they don't get in the way or suddenly pop up randomly on the screen.
B) Viral Marketing:
Viral marketing can easily work on Instagram since loads of people use it as well and big companies use it for an easy way to showcase and promote their latest products or events to their audience on Instagram. An example of viral marketing on Instagram was Adidas' #ORIGINALis where Adidas teamed up with big hip hop artists like Snoop Dogg, Desiigner and Stormzy to promote and appeal their products to hip hop fans.
C) Product/Service Reviews:
You can review a product on Instagram similarly to the way you can on Facebook. You can post a photo or video of the product and put your review in the description of the post. You can also tag the company or person or whatever you are reviewing the product from and they might see it depending on how active they are on Instagram. Also you can put hashtags in the description that are related to the product or the review so that people can see your post if they search the hashtag that's in your review as well as other posts that have the same hashtag.
A) Advertising:
You can have many different ways of advertising on Twitter. Some of these ways include promoting accounts and individual tweets as well as having a promoting trend like a 'hashtag' for example. Companies pay for these ads in order to attempt to gain more popularity in their business and these ads can be seen whether a user is logged in or out of Twitter.
The cost for promoted trends are about $200,000 per day and promoted accounts and tweets can cost from $0.5 - $4.00 per engagement.
B) Viral Marketing:
A good example of viral marketing on Twitter is Virgin Media's "#BeTheFastest" campaign where Virgin Media teamed up with Usain Bolt to create a dance-packed movement which was a new feature on Twitter at the time.
C) Product/Service Reviews:
Lots of companies use Twitter and people often use Twitter to review company products and services. If someone wanted to share their opinion to a company about their products or services or anything else, they can tag that company in their tweet so that the company can see it easily.
Facebook:
A) Advertising:
There isn't a specific price to put an advert on Facebook it just depends on the advert's objective, quality, target audience and the industry that it's for. On average, it is about $0.27 per click on an ad. Facebook have different ways of displaying ads such as a photo of the ad with a link to the site would pop up in your feed or one will pop up in the middle of watching a video. Facebook tend to show their ads through the feed which goes with the other posts. Facebooks ads are usually a picture with a title of the ad or some sort of description and a link with it.
B) Viral Marketing:
Facebook is an easy site for viral marketing since a lot of people use it and viral trends can easily spread around someones Facebook feed. A good example would be the ALS ice bucket challenge that was a huge trend all over the world where people would pour a bucket of ice and freezing cold water over their head and then nominate people to do it. Facebook was an easy site for this trend because it has a simple photo and video format as well as a tagging feature so you can tag people that were involved or you wanted to see the post.
C) Product/Service Reviews:
You can review a product or service pretty easily on Facebook. You can post a photo or video of the product you're reviewing with a typed review that goes in the caption for the photo/video. Or you can simply make a written post about the certain product and post it so it would appear on you and your friends feed. You can tag the company or seller of the product/service you are reviewing so that there's a chance that they will see your post.
Instagram:
A) Advertising:
On Instagram it costs about $0.50 - $1 per click on an advert but it can sometimes go up to $3 per click. Instagram's ad style is very similar to Facebook, an ad pops up every so often when you scroll down your feed. Ads on Instagram are usually a picture or video that are embedded into the feed and you can click on them to go to the company's page or site. I don't really go on Instagram so I don't have much of an opinion on the use of ads apart from that they don't seem that bad at all since they don't get in the way or suddenly pop up randomly on the screen.
B) Viral Marketing:
Viral marketing can easily work on Instagram since loads of people use it as well and big companies use it for an easy way to showcase and promote their latest products or events to their audience on Instagram. An example of viral marketing on Instagram was Adidas' #ORIGINALis where Adidas teamed up with big hip hop artists like Snoop Dogg, Desiigner and Stormzy to promote and appeal their products to hip hop fans.
C) Product/Service Reviews:
You can review a product on Instagram similarly to the way you can on Facebook. You can post a photo or video of the product and put your review in the description of the post. You can also tag the company or person or whatever you are reviewing the product from and they might see it depending on how active they are on Instagram. Also you can put hashtags in the description that are related to the product or the review so that people can see your post if they search the hashtag that's in your review as well as other posts that have the same hashtag.
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